Our sector has been hard hit by the coronavirus pandemic, with many sites and groups facing significant revenue challenges after lockdown.
As part of our aim to provide funding support to groups within the area, Heritage Lincolnshire is now working in collaboration with fundraising website easyfundraising. This partnership will enable our sites and groups to benefit from a source of ongoing income to try to offset the impact of lockdown.
How it Works
easyfundraising turns the everyday online shopping of your staff, members, volunteers and supporters into funds for your organisation. When they use the easyfundraising website or app to shop with leading retailers, the retailer sends your organisation a free donation at no additional cost.
There are over 4200 retailers involved including Amazon, eBay, Argos, John Lewis, Trainline, Booking.com, Currys, Aviva, M&S, Viking, Waitrose and Direct Line. It means that no matter what your supporters are buying online, from travel and holidays to fashion, homewares, insurance and groceries, they can earn free donations. They can even raise money for you when they buy their Friday night takeaway from Just Eat.
Is there a cost?
No, easyfundraising is completely free to register
and use. Your supporters won’t pay anything extra on their shopping either – so it’s a simple and completely free way for them to support you through their normal online shopping and provides you with ongoing revenue without needing to ask for ‘donations’.
All you need to do is create an easyfundraising page for your organisation. It’s free and quick to set up and requires very little ongoing management.
You’ll get access to free fundraising tools to help you get the message out to your supporters, and you can also book a free advice call with one of the Fundraising Coaches. You can also download this ‘how-to’ guide which gives hints and tips on making it work for your organisation.
What do other organisations think?
“I cannot help but recommend it to all charitable organisations. It is such an easy way to raise funds. We have raised over £800. Register and start benefitting.” Derek, Treasurer, RPSB, Macclesfield Local Group.
“easyfundraising provides a useful way for supporters to help with our fundraising. It doesn't cost supporters to use and a percentage of their online purchases comes to us in the form of a quarterly payment directly to our bank. I thoroughly recommend it.” Men in Sheds, West Bletchley
- My organisation isn’t a charity – can we still use easyfundraising?
Yes – you don’t need to be a charity to use easyfundraising
- Will it cost us anything?
No – easyfundraising is completely free to register and use for both you and your supporters. And your supporters will not be charged anything extra on their shopping either.
- How do we get our donations?
Providing you have raised over £15, easyfundraising total up all the donations raised by everyone supporting your organisation every three months and send them to you by bank transfer or cheque. There is no charge for this. If your organisation hasn’t raised over £15 in the previous three months, the amount simply rolls into the next payment instead.
- How does easyfundraising make money?
Like price comparison websites, easyfundraising makes money through affiliate marketing. This means that retailers pay them commission each time a sale is made through their site and they pass at least 50% of this on to your band. The donation rate shown on the website is what’s paid to your organisation when one of your members buys something from a retailer.