Town Deals; Mablethorpe & Skegness

Following the Chancellor’s recent budget announcements about Town Deal funding, Lincolnshire has come off very well indeed in the Towns Fund allocations, receiving four Town Deals for towns in the Lincolnshire County Council area as well as two in the north of the county (Scunthorpe and Grimsby).

Heritage Lincolnshire are proud to announce that we have worked extremely hard and managed to find a way into all four of the county council area bids submitted to government in December; Lincoln, Boston, Skegness and Mablethorpe. We are delighted, and incredibly proud of the work of our team, that all four bids on which we led, plus three more that we supported intensively, were all marked “green” and allocated funding within these schemes.

Overall this is a fantastic result for heritage in Lincolnshire and we cannot wait to keep you up to date with details as the projects progress.

Follow the Ministry of Housing, Communities and Local Government who are responsible for the Town Deals on any of the following platforms to find out about the Town Deals in your area; Twitter, Facebook, LinkedIn and Instagram.


Mablethorpe’s Townscape Heritage will be a 5 year project to transform Mablethorpe’s neglected town centre and key gateway through a comprehensive regeneration programme. The programme involves, a grant scheme to improve character and appearance of its buildings and help bring empty shops and upper floors back into use. Alongside this is public realm enhancements which include the promenade to provide a better link to Queens Park.

The grant scheme will support building owners/occupiers in the High Street to carry out improvements to the façades of buildings, replacing signage, introducing high quality shopfronts, repairs and works to bring vacant upper floors into use. Buildings have been prioritised based on the potential impact of the proposed development on the street scene. A draft scheme of works for each property has been costed which has been used to estimate overall project spend.

Public realm enhancements include improved planting and seating along with the introduction of a gateway feature to signal arrival in the resort. A proportion of funds has been set aside to consider options to improve pedestrian priority at the top end of High Street, from Victoria Road towards the beach. Funding will also be spent creating interest along the promenade to improve links from the town centre to Queens Park. This provides an opportunity to for public art on kiosk shutters, wayfinders and interpretation boards. Investment in public spaces encourages individuals to come together as a community and experience a place, it increases safety and wellbeing and being more attractive to visitors and locals alike creates economic and social development.

Now, more than ever (post-Covid) we need to support our high streets. To remove barriers to accessing the grant present in traditional delivery models, it is proposed that design, tendering and cash flow is done centrally and applicants will only be required to invest a small amount to secure a grant. Town Deal funding presents a once-in-a-generation opportunity for Mablethorpe town centre, which has suffered from years of underinvestment. Grant funding will provide an incentive for owners to invest, set the standard for future development and bring Mablethorpe’s historic town centre back to its former glory.

A Marvellous Monday in Mablethorpe.  Monday 5th July, the team were out and about meeting businesses, residents and visitors to talk about the town deal opportunity for this wonderful town on the Lincolnshire coast. It has so much potential and will relish the day we are seeing plans come to fruition.


The Skegness Townscape Heritage Project aims to revitalise and regenerate 60 + buildings within Skegness’ Town Centre through the reinstatement and repair of historic shopfronts and upper floors including facilitating reuse where applicable making it a more attractive place to live, work, visit and invest in.

Public Realm and works in Tower Gardens will complement this reinforcing the connection from the station to the foreshore shown in the other projects in the Skegness Investment Plan. It has been proven that public realm works encourages individuals to come together as a community and experience a place, increases safety, improves wellbeing for residents, increases attractiveness for all increasing visitor numbers and creates economic and social development.

It will support up to 100 businesses to improve their buildings and businesses. The economic impact of transformations through historic building frontages repaired and transforming the look of Skegness’ town centre will mean that it will become more appealing to visitors, aesthetics, and improve the perception of the town.

The town is not currently considered to be ‘historic’. Investing in improving its character and appearance offers an opportunity to showcase local heritage, by increasing awareness and inciting a sense of pride in place. This will add to the place brand and will enhance and improve visitor numbers and offer year round interest.

An uplift in business rates from vacant floorspace brought back into use and at least 10 empty properties brought back into active use will support the local council and encourages other businesses to set up shops within the local town area as they join a vibrant community of shop owners who feel supported and proud of their local area. This will then increase visitor and tourist footfall due to this increase in business activity and value.

Encouraging and supporting ‘above shop living’, maximising floor space within these buildings and also increase much needed bed stock to the area supports the British High Street and Covid recovery. An improved offer with more people living and working in the town to spend and put back into the local economy.

More mixed-use spaces within the scheme area will also create more job opportunities and flexibility for businesses enabling the development of small businesses within the town that may not otherwise feel able to make this transition within their business. It will also benefit the environment, local economy and create a more vibrant town centre for people.

Supporting skills and enterprise infrastructure which will drive private sector investment and ensure Skegness have the space to support skills and small business development as well as supporting the local employment through procurement of local building contractors, craftspeople and encourage the development of heritage skills. This will also create new jobs locally through the new businesses as the activity and requirement of them increases with the project.

This project presents a once in a generation opportunity to tackle the core town centre area which has suffered from years of underinvestment.

Heritage Lincolnshire have been working in Boston on the current Townscape Heritage Project and have a portfolio of completed projects and ongoing transformations.  Please take a look online at:

Boston Townscape Heritage Project – Town Regeneration


Want to find out more about how you and your business can benefit from this funding, please complete the form below:

East Lindsey Town Deal Expression of Interest Form

Would you like to find out more about the scheme?


Questions? Contact the team at